Meta to Launch Standalone AI App and Consider Reels Spin-Off

Meta shifts strategy by unbundling key features to compete with TikTok and ChatGPT, aiming for AI leadership by year-end.

Meta plans to release a standalone Meta AI app in Q2 2025, enhancing user interaction with its AI assistant currently integrated into its apps.
The company is reportedly considering spinning off Reels, its TikTok competitor, into a separate app to better compete in the short-form video market.
Meta CEO Mark Zuckerberg has set a goal for Meta AI to become the most-used AI assistant globally, surpassing competitors like ChatGPT and Google Gemini.
Meta is also exploring a paid subscription model for Meta AI, potentially offering advanced features beyond the free version.
The move reflects Meta's pivot away from the 'everything app' model, focusing instead on specialized apps to target younger audiences and improve competitiveness.