Meta to Introduce AI-Generated Users on Facebook and Instagram

The company plans to integrate AI profiles capable of generating and sharing content to boost engagement, raising concerns over misinformation and platform quality.

Meta's AI-generated user profiles will include bios, profile pictures, and the ability to create and share content, with plans to expand these features over the next two years.
The initiative aims to attract younger audiences and enhance user engagement as Meta faces competition from platforms like TikTok and Snapchat.
Critics warn that AI profiles could amplify misinformation, dilute content quality, and raise ethical concerns about the role of artificial intelligence in social media.
Meta has already launched tools allowing users to create private AI characters, with plans to roll out text-to-video generation software in 2025.
The move follows previous AI experiments by Meta, including celebrity chatbots, which were widely criticized and ultimately discontinued.