Overview

• Meta will suspend all political, electoral, and social-issue advertising on Facebook and Instagram in the European Union from October 2025.
• The EU’s 2024 political ad transparency regulation, effective October 2025, requires clear labelling, funding disclosure, and bans profiling by sensitive personal data.
• Meta argues these new mandates pose significant operational hurdles and legal uncertainties, calling them impracticable.
• Google already halted political ad services in the EU at the end of 2024, a precedent Meta cited in its announcement.
• The company is concurrently contesting a €200 million fine under the Digital Markets Act and facing multiple probes under the Digital Services Act.