Overview

• From early October 2025, Facebook, Instagram and Threads users in the EU will no longer see paid political or social issue advertisements.
• Meta says the incoming regulation creates heavy obligations for ad labeling, targeting restrictions and data use that introduce operational complexity and legal uncertainty.
• The TTPA, effective October 10, 2025, mandates platforms to label sponsors, disclose spending and targeting details, preserve ads in a database and exposes companies to fines of up to 6% of annual turnover for noncompliance.
• Google announced a similar halt to political ads in the EU last November, reflecting Big Tech’s resistance to the bloc’s bid to curb disinformation and foreign election interference.
• Meta will maintain organic political discussion on its platforms but will remove paid amplification tools that advertisers have used to target specific voter groups.