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Meta to Ban Political Ads Across the EU Starting October 2025

Meta argues that the EU’s Transparency and Targeting of Political Advertising Regulation imposes unmanageable demands, creating legal uncertainty.

Overview

  • Meta will bar all paid political advertisements on Facebook, Instagram and WhatsApp in the European Union beginning October 2025.
  • The company cited the new regulation’s strict labeling, funding disclosure and targeting restrictions for driving its decision.
  • Outside the EU, Meta will continue personalized political advertising, underscoring sharply different global regulatory regimes.
  • Chief Executive Mark Zuckerberg criticized the rules as censorship and likened potential EU penalties to tariffs.
  • Campaign strategists warn that the ban could hinder smaller parties, NGOs and civil society groups in reaching voters ahead of key elections.