Overview
- Meta will stop all paid political and social issue ads for EU users from October 2025.
- The move follows Google’s November announcement as both platforms brace for the EU’s Transparency and Targeting of Political Advertising regulation requiring ad disclosures and banning sensitive data targeting.
- The moratorium covers election campaigns and social topic ads, including migration, environment and health policy.
- Meta warns that complying with the new rules would create untenable complexity and legal uncertainty for advertisers and its systems.
- Despite the ad ban, unpaid political posts and public debates will still be permitted on Meta’s platforms.