Overview
- Meta plans to automate up to 90% of its product risk assessments by using AI to deliver instant evaluations and recommendations on new features.
- Internal documents indicate that AI may handle assessments for youth safety, misinformation and privacy, areas previously restricted to human reviewers.
- Meta says human experts will still review novel or complex cases and that European operations under the Digital Services Act will retain more manual oversight.
- The company aims to let brands create and target full ad campaigns with AI by end of 2026, generating imagery, video and text from a product image and budget.
- Major ad agencies’ stocks fell on the news as advertisers weigh concerns over creative quality and brand safety and critics warn that reduced human oversight may increase user risks.