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2w ago

Meta to automate 90% of risk assessments and launch AI ad tools by the end of 2026

Internal trials aim to speed feature rollouts under EU’s stricter Digital Services Act oversight requirements.

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People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas/File Photo
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Up to 90% of risk assessments could become automated. Other companies like Klarna, Salesforce, and Duolingo are looking at job shifts in the face of AI.

Overview

  • Meta plans to automate up to 90% of its product risk assessments by using AI to deliver instant evaluations and recommendations on new features.
  • Internal documents indicate that AI may handle assessments for youth safety, misinformation and privacy, areas previously restricted to human reviewers.
  • Meta says human experts will still review novel or complex cases and that European operations under the Digital Services Act will retain more manual oversight.
  • The company aims to let brands create and target full ad campaigns with AI by end of 2026, generating imagery, video and text from a product image and budget.
  • Major ad agencies’ stocks fell on the news as advertisers weigh concerns over creative quality and brand safety and critics warn that reduced human oversight may increase user risks.