Overview
- The policy takes effect on December 16, 2025 in regions outside the EU and UK, with in‑app notices beginning October 7.
- Messages sent to Meta’s AI assistant will be analyzed and stored to tailor advertising and content across WhatsApp, Instagram and Facebook.
- There is no global opt‑out; users must avoid using the bot or enable WhatsApp’s per‑chat Extended Chat Privacy, which blocks Meta AI and restricts media auto‑save and chat exports.
- Data from AI chats can inform ads and recommendations across linked accounts via Meta’s Accounts Center.
- Meta says sensitive topics will not be used for ad targeting, ordinary end‑to‑end encrypted chats with real contacts are not analyzed, and EU/UK timing remains subject to regulatory review.