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Meta Tightens Facebook Content Policies to Combat Spam and Fake Engagement

The platform has introduced measures to reduce spammy posts, limit fake engagement, and protect authentic creators as part of its push to restore an 'OG Facebook' experience.

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Meta is cracking down on spam content on Facebook.
An image visualizing spammy content monitoring
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Overview

  • Meta will lower the reach and disable monetization for accounts posting spammy content, such as long captions, excessive hashtags, or irrelevant captions.
  • Aggressive actions are being taken against fake engagement networks and impersonation, with over 100 million fake Pages and 23 million impersonation profiles removed in 2024.
  • A new feature is being tested that allows users to flag irrelevant or off-topic comments to improve conversation quality on the platform.
  • Meta has enhanced Rights Manager and moderation tools to help creators protect original content and report impersonators more effectively.
  • These changes align with Mark Zuckerberg’s vision of returning Facebook to its roots by prioritizing authentic, friends-focused content and improving feed quality.