Overview

• Threads begins testing in-feed video ads with a small group of advertisers, using 19:9 and 1:1 aspect ratios to integrate ads between user posts.
• Meta launches Reels trending ads, placing advertisements alongside the most popular short videos, and rolls out Video Expansion for Facebook Reels to enhance video presentation.
• Facebook Live Partnership ads are introduced, allowing brands to amplify live creator content into new sales and engagement opportunities.
• Threads adds an account status dashboard, enabling users to view content restrictions, track penalties, and submit appeals for greater transparency.
• Meta enhances Instagram’s Creator Marketplace with tools like Trends and a Creator Marketplace API to help advertisers discover and collaborate with creators more efficiently.