Overview
- This week Meta began a limited test of a new Series feature that groups Reels into episode collections with a dedicated profile hub.
- Creators in the test can combine new and older Reels into a single Series so viewers can open the full collection, save it to watch later, and resume where they left off.
- Meta is working with a small group of creators who already publish serialized content to evaluate the product and user experience.
- The company says it is considering ways to monetize Series but has not shared any concrete plans or payment mechanics.
- The move follows past Instagram experiments like IGTV Series and Guides and mirrors TikTok’s 2023 Series, a comparison that suggests Series could boost repeat viewing and new revenue paths for creators.