Overview
- Meta has begun a limited test in India that opens the Facebook app directly into a full‑screen Reels player for a selected group of users.
- People included in the trial can opt out and return to a Feed‑first layout while the classic Feed remains available as a separate, secondary tab.
- Meta cites internal figures showing very high video use in India, including that most surveyed users watch video daily and a large share of Gen Z uses Reels every day.
- The experiment builds on prior changes such as treating new Facebook videos as Reels and earlier Reels‑first tests on Instagram, and Meta says it will evaluate results before considering wider rollout.
- If adopted more broadly this shift could change how users discover content, how creators reach audiences, and how Meta designs ad and commerce features for short‑form video.