Meta Tests Public @meta.ai Replies on Threads in Five Countries

Overview

• Meta, which began an early beta on Tuesday, is letting Threads users tag @meta.ai in posts and replies to get real-time answers inside the conversation.
• When invoked, the assistant replies publicly from the @meta.ai account and matches the language used in the original post.
• The test is limited to Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore as Meta gathers feedback before a wider rollout.
• Users cannot block the Meta AI account during the test, though Meta says people can mute @meta.ai, hide its replies, or tap Not interested to see fewer of them.
• The feature mirrors @grok on X and lands alongside Muse Spark upgrades that add faster voice chats, live camera help, image generation, shopping tools, and support across Meta apps and smart glasses.