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Meta Tests Proactive Follow-Up Messages in AI Studio Chatbots

Meta’s new trial lets AI Studio chatbots resume conversations within two weeks of a user exchange under strict engagement limits.

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Meta AI

Overview

  • Meta is piloting ‘Project Omni’ in its AI Studio platform to let chatbots with customizable memories send unprompted follow-up messages.
  • Chats will only trigger a follow-up within 14 days of a user’s initial conversation and require at least five messages from the user.
  • Chatbots will stop further outreach if the first proactive message is ignored, preventing unwanted spam.
  • Alignerr contractors use Meta’s internal SRT review tool to simulate conversations and refine messages for persona consistency and content safety.
  • The trial is designed to boost user re-engagement and retention as Meta pursues $2–3 billion in generative AI product revenue for 2025.