Overview

• Meta is piloting ‘Project Omni’ in its AI Studio platform to let chatbots with customizable memories send unprompted follow-up messages.
• Chats will only trigger a follow-up within 14 days of a user’s initial conversation and require at least five messages from the user.
• Chatbots will stop further outreach if the first proactive message is ignored, preventing unwanted spam.
• Alignerr contractors use Meta’s internal SRT review tool to simulate conversations and refine messages for persona consistency and content safety.
• The trial is designed to boost user re-engagement and retention as Meta pursues $2–3 billion in generative AI product revenue for 2025.