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Meta Tests Optional ‘WhatsApp Plus’ Subscription With Cosmetic Perks

The trial gauges demand for paid customization to support Meta’s push into subscription revenue.

Overview

  • Meta confirmed Monday it is running a limited WhatsApp Plus beta for select Android users.
  • The optional plan adds personalization and organization tools like custom app icons and themes, premium stickers, unique ringtones, custom lists, bulk settings, and the option to pin up to 20 chats.
  • Pricing is still in testing, with examples near €2.49 per month in parts of Europe and 229 PKR in Pakistan.
  • Subscriptions renew monthly through app‑store billing, and early testers report a one‑month free trial in some markets.
  • Core messaging, calls, and end‑to‑end encryption stay free, echoing Meta’s approach with Instagram Plus and WhatsApp’s past $1 fee that ended in 2016.