Particle.news

Meta Tests Optional WhatsApp Plus Subscription Focused on Personalization

The Android beta gauges demand for cosmetic perks without changing the free, encrypted core.

Overview

  • Meta confirmed Monday that it is running a small WhatsApp Plus test after WABetaInfo spotted the features in Android beta builds.
  • The plan is optional and leaves messaging, calls, and end-to-end encryption free for all users.
  • Early perks include custom themes and app icons, premium animated stickers, 10 ringtones, bulk settings for chat lists, and the ability to pin up to 20 chats.
  • Trial prices reported at €2.49 per month in Europe, PKR 229 in Pakistan, and MXN 29 in Mexico, with monthly auto-renew billing through app stores and some testers seeing a one-month free trial.
  • Access is limited to select Android users, with iOS support planned later, and the test signals Meta’s push to add consumer subscriptions beyond business messaging.