Overview
- The Wall Street Journal reported Friday that Meta is running employee-only prototype tests of an app internally called 'Takes' that was previously referred to as 'Arena'.
- Users in the test place forecasts using a virtual currency called 'cred' that earns or loses points instead of real cash stakes.
- Meta plans to use its Llama AI model to generate event questions and to personalize market recommendations for users in the app.
- The company has not announced any public launch date and is reportedly in early talks with Polymarket and Kalshi, though those partnership discussions remain exploratory.
- Meta previously shut down a forecasting product called Forecast in 2022 reportedly over high costs, so the company is testing scale, engagement and monetization trade-offs before any public rollout.