Overview

• App researcher Alessandro Paluzzi discovered the new feature that allows users to post Instagram Reels directly from the Threads compose box.
• The feature presents a grid of Instagram posts and Reels for users to select and share on Threads, simplifying the current cross-posting process.
• Meta's strategy includes leveraging its platforms like Facebook and Instagram to boost engagement on Threads through seamless content integration.
• Users previously expressed concerns over cross-platform recommendations, leading Meta to introduce an opt-out option for content sharing.
• Although Meta has not specified a timeline for the feature's rollout, it is part of ongoing efforts to enhance content visibility and user interaction across its networks.