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Meta Tests Facebook Link Limits for Creators, Tying Expanded Sharing to Meta Verified

Meta says the limited trial gauges whether expanded link posting adds value to its paid Meta Verified plan.

Overview

  • Meta confirmed a limited test that caps external link posts for Facebook profiles in Professional Mode and for Pages, positioning higher allowances as a subscriber perk.
  • The monthly allowance varies across the experiment, though screenshots shared by testers show some accounts limited to two link posts per month without Meta Verified.
  • Publishers are not included in the trial for now, and regular personal profiles are unaffected.
  • Links placed in comments, affiliate links, and URLs to Facebook, Instagram, or WhatsApp do not count toward the cap.
  • Meta Verified pricing reported in coverage starts around $14.99 per month, and the test comes as Meta highlights that over 98% of U.S. feed views are on posts without links, raising concerns about future referral traffic if the limits expand.