Meta Tests eBay Listings on Facebook Marketplace Following EU Antitrust Fine
Meta's move to integrate eBay listings into Facebook Marketplace in the U.S., Germany, and France comes after a $822 million EU fine for anticompetitive practices.
- Meta has launched a test allowing Facebook Marketplace users in the U.S., Germany, and France to view eBay listings, redirecting buyers to eBay for transactions.
- The test is part of Meta's effort to address European Commission antitrust concerns, which resulted in an $822 million fine in November 2024.
- The European Union accused Meta of tying Facebook Marketplace to its social network and imposing unfair conditions on competitors, giving it a competitive edge.
- eBay sees the partnership as an opportunity to increase visibility for its sellers, while Meta aims to expand Marketplace's offerings and comply with regulatory demands.
- Following the announcement, eBay's stock surged nearly 10%, adding $3 billion to its market value, while Meta continues to appeal the EU ruling.
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