Meta Tests Custom Feeds for Threads to Rival Bluesky

Meta introduces customizable feeds in Threads as Bluesky gains traction post-election.

Meta is testing a new feature in Threads that allows users to create custom feeds based on topics or specific profiles.
Users can add up to 128 custom feeds, enhancing personalization beyond the default algorithmic and following feeds.
The feature is designed to be user-friendly, contrasting with Bluesky's more technical approach to custom feeds.
Bluesky has seen significant growth, adding millions of users recently, as it offers alternatives to X's right-leaning focus.
Threads remains the largest competitor to X, with over 275 million users, despite Bluesky's increasing popularity.