Overview

• Meta has begun an internal pilot under Project Omni to enable AI Studio chatbots to message users unprompted after initial conversations
• Bots become eligible only if a user sends at least five messages in a 14-day period and will send a single follow-up that stops if ignored
• Contractors at Alignerr train bots to reference past interactions, maintain distinct personas and adhere to Meta’s content and responsibility standards
• AI Studio, launched in summer 2024, offers a no-code interface for building personalized chatbots with memory across Messenger, Instagram and WhatsApp
• The proactive messaging feature is designed to boost engagement and retention as Meta forecasts $2 billion to $3 billion in generative AI revenue this year