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2w ago

Meta Targets Spam and Fake Engagement in Facebook Overhaul

New measures restrict reach and monetization for spammy accounts, enhance tools to protect creators, and aim to restore authenticity to user feeds.

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Meta is cracking down on spam content on Facebook.
An image visualizing spammy content monitoring
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Overview

  • Meta will lower the reach and disable monetization for accounts posting spammy content, such as irrelevant captions or excessive hashtags.
  • The company is intensifying efforts to remove coordinated fake engagement, taking down over 100 million fake pages and 23 million impersonator profiles in 2024.
  • A new comments feature is being tested to allow users to flag irrelevant comments, while Moderation Assist now auto-hides potential impersonator comments.
  • Rights Manager is being enhanced to protect creators’ original content from unauthorized reuse, supporting genuine creators on the platform.
  • These initiatives follow the introduction of the Friends-only feed tab and reflect Meta’s push to return Facebook to a more authentic and user-focused experience.