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Meta Taps Influencer Robby Starbuck to Mitigate Ideological Bias in Its AI

Settling his defamation suit, the agreement grants him a formal advisory position in AI development despite his non-technical background

Conservative influencer Robby Starbuck, in New York City, on March 5, 2025.
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Overview

  • The settlement resolves Starbuck’s $5 million lawsuit over false Jan. 6 claims and establishes his advisory role with Meta’s AI team.
  • Meta claims that removing perceived DEI-related bias under Starbuck’s guidance has improved the accuracy and neutrality of its AI models.
  • Starbuck lacks formal AI or machine-learning credentials but brings experience as an FCC adviser and Heritage Foundation visiting fellow against diversity, equity, and inclusion policies.
  • The collaboration reflects Meta’s broader rightward shift under Mark Zuckerberg, including ending U.S. fact-checking and rolling back internal DEI initiatives.
  • Civil-society groups and industry observers warn that integrating a partisan influencer may politicize AI governance and undermine protections for vulnerable communities.