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Meta Sues Maker of AI ‘Nudify’ App Crush AI, Deploys New Ad-Detection Tools

Meta will share data with other tech firms through a collective program to curb nonconsensual AI-generated explicit imagery

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Overview

  • The lawsuit filed against Joy Timeline HK Limited alleges it ran over 8,000 ads on Facebook and Instagram by using dozens of advertiser accounts and frequently changing domain names to evade review
  • Meta has built matching technology to spot and remove ads for AI nudify services even when the creative itself contains no nudity
  • Since January, the company says it has disrupted four separate networks promoting AI undressing apps and expanded its systems to flag more safety-related terms and emojis
  • Through the Tech Coalition’s Lantern program, Meta has provided over 3,800 unique URLs to other platforms including Google and Snap to share intelligence on these abusive services
  • Meta continues to back the US Take It Down Act and other legislation designed to give parents control over their teens’ app downloads