Overview

• Meta filed a lawsuit in Hong Kong against Joy Timeline HK Limited, alleging the developer ran over 87,000 ads promoting CrushAI nudify apps on Facebook and Instagram in violation of its advertising policies.
• The complaint claims Joy Timeline created at least 170 business accounts and 135 Facebook pages to evade Meta’s ad review process, frequently changing domain names and using benign imagery to avoid detection.
• Meta has deployed new AI-driven ad detection technology that flags ads for non-consensual deepfake services even when they lack explicit nudity and leverages copycat matching to accelerate removals.
• Since March, Meta has shared more than 3,800 unique URLs for violating apps and websites with other platforms through the Tech Coalition’s Lantern program to block further promotion of these tools.
• The lawsuit and technological measures follow Senator Dick Durbin’s February letter and the recent Take It Down Act, which mandates rapid removal of non-consensual deepfakes across online platforms.