Overview
- Threads, which began testing web direct messages Tuesday, adds an inbox, message requests, search, and a share-to-DM option for posts.
- The initial rollout is limited and phased, with broader access promised soon for users 18 and older but no firm timetable.
- Group chats are planned for the web after this test, matching a feature already available in the mobile app.
- Meta reports about 350 million DMs sent on Threads each week and roughly 30% growth in weekly messages per user since January, a trend it cites for expanding access on desktop.
- Connor Hayes, who leads Threads, says many heavy users sit at their desks on the web and that DMs help pull people back into the app, reflecting Meta’s wider push to make messaging a core growth and revenue driver across its platforms.