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Meta Smart Glasses Draw Platform Crackdown and Public Pushback

Instagram has begun removing accounts that post harassing videos filmed with the glasses, a move that increases pressure on Meta over privacy and misuse.

Overview

  • Instagram announced a ban on videos that exploit or harass people filmed with smart glasses and has deactivated major prankster and pickup-artist accounts under the policy.
  • Meta issued a firmware update that disables the camera if someone tampers with or covers the glasses' recording indicator light to prevent covert filming.
  • Reporters have found dormant code for a facial‑recognition feature called NameTag in recent software updates, but Meta says the feature is not active and no decision has been made about rolling it out.
  • Public and cultural backlash has intensified, including a London bus‑stop ad altered by activists to read “We’re always watching you,” celebrity denunciations, and venue and courthouse limits on the devices, even as millions of pairs have been sold.
  • The combined enforcement, technical fixes, and public protest raise legal and regulatory questions about bystander consent, always‑on prototype designs, and whether further limits or rules will follow.