Overview

• UBS raised its price target for Meta to $812 on June 26, following Citi’s June 24 boost to $803, underscoring investor confidence in the stock’s AI-driven outlook.
• Citi highlighted strong ad conversion rates and unveiled new WhatsApp status ad products alongside Business AI agents during the Cannes Lions Festival.
• Wells Fargo maintained an Overweight rating with a $664 target, projecting Meta could tap a $6 billion incremental revenue opportunity by monetizing WhatsApp status ads at Instagram-comparable rates.
• Meta’s shares have risen about 22% this year, powered by robust advertising performance and ongoing cost-cutting initiatives.
• Despite criticism from figures like Jim Cramer who called Meta AI “the worst,” the company is doubling down on AI development to bolster long-term growth.