Overview

• All users under 18 are automatically placed in a 13+ setting, and opting out now requires a parent’s permission.
• Instagram will avoid recommending content with strong language, risky stunts or drug references, hide more mature search terms such as alcohol and gore, and block teens from following or interacting with accounts flagged as age‑inappropriate.
• A new “Limited Content” parental mode filters even more posts and removes teens’ ability to see, leave or receive comments, with added restrictions on AI conversations set to begin next year.
• The PG-13 rules also apply to Meta’s generative AI experiences for teens, with the company saying AIs should not give responses that would feel out of place in a PG-13 movie.
• Rollout begins today in the US, UK, Australia and Canada, with completion targeted by year‑end; Meta says it will use age‑prediction to catch misreported ages as advocates and regulators question real‑world enforcement.