Particle.news

Download on the App Store

Meta Seeks 5% Stake in Ray-Ban Maker EssilorLuxottica

Investment aims to strengthen smart glasses collaboration and enhance AR/VR capabilities.

  • Meta plans to invest up to $5 billion in EssilorLuxottica to deepen its smart glasses partnership.
  • The new generation of Ray-Ban Meta smart glasses has outperformed previous versions in sales.
  • Google is also in talks with EssilorLuxottica to integrate its AI assistant into future eyewear.
  • EssilorLuxottica recently acquired streetwear brand Supreme for $1.5 billion.
  • Meta has received US antitrust clearance for the potential investment.
Hero image