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Meta Rolls Out Unified Facebook and Instagram Support Hub, Tests AI Assistant

Reporters question whether an in‑app, AI‑led approach will help users already locked out of accounts.

Overview

  • The new support hub is rolling out globally on iOS and Android, consolidating tools to report issues, recover access, and find answers with Meta AI‑powered search.
  • Meta is piloting an AI support assistant on Facebook in early testing, available only to some users globally via the new hub.
  • Meta says new account hacks fell by more than 30% worldwide and hacked‑account recovery success rose by more than 30% in the US and Canada.
  • Account recovery now features improved SMS and email risk alerts, better recognition of trusted devices and locations, adaptive verification flows, and an optional selfie‑video check.
  • Coverage highlights ongoing user complaints about automated takedowns and notes the hub’s limited utility for people who cannot access the apps, alongside community‑led legal efforts.