Meta Rolls Out Instagram Plus in Brazil

Overview

• Meta has begun releasing Instagram Plus to users in Brazil as a paid option that offers exclusive product features.
• Instagram Plus includes story-priority delivery, extended story duration to 48 hours, audience lists to target groups, animated full-screen likes and silent story previews.
• Brazilian outlets reported a monthly price of R$ 10 for the service but those price details come from local reporting and are not presented as a company-wide pricing policy.
• Meta said the Instagram Plus launch is the first step toward paid tiers across its apps and that paid versions of Facebook and WhatsApp are expected to be tested or rolled out next.
• The move follows Meta's 2023 paid offerings in Europe and ties into the company’s push to diversify revenue to help cover projected AI and data-center spending.