Overview
- Meta began a staged global rollout of Instagram Plus that started on June 4 and includes Argentina, with availability varying by app version, operating system and region.
- The subscription bundles new features such as an incognito Story preview, Story rewatch counts, 48‑hour Stories, Super Hearts, profile icons and fonts, audience lists and the ability to pin up to six posts.
- Meta lists the price for Argentina at US$1.99 per month and reports and outlets cite a likely global standard of US$3.99 per month for the service.
- Security researchers and news outlets warn that fraudulent APKs claiming to unlock Instagram Plus for free are circulating and Meta advises subscribing only through the official in‑app purchase flow to avoid malware or account risk.
- Instagram Plus is the first visible step in Meta’s wider plan to sell paid 'Plus' tiers for WhatsApp and Facebook and to offer a bundled Meta One product with added AI tools, a move aimed at diversifying revenue beyond advertising.