Overview

• Creators can now launch themed prompts that fans join by tapping a challenge hashtag on posts or Reels to publish their own entries.
• Each challenge has a central homepage featuring a leaderboard that ranks submissions by reactions to aid discovery and creator interaction.
• Meta reports more than 1.5 million challenge entries over the past three months, generating comments and reactions from over 10 million people.
• Top fan badges are now customizable, appear next to comments on creators’ Pages, and can be accepted via notification and displayed on profiles.
• Meta says over 500 million users have accepted top fan or custom badges, with early examples including Kalen Allen’s test challenge and custom badges from Cardi B, Ed Sheeran, and J Balvin.