Overview

• An upgraded recommendations engine now learns preferences faster and surfaces 50% more Reels uploaded the same day.
• New friend bubbles show which friends liked a post and let users open a private chat directly from the bubble.
• AI-powered suggested search appears on select Reels to help viewers explore related topics without leaving the player.
• Users can mark Reels as Not Interested, flag comments, and use an improved Save feature, with all signals shaping future recommendations.
• Meta reports U.S. video watch time up more than 20% year over year and says the algorithm treats AI-generated videos like other content, with user feedback helping downrank unwanted clips.