Overview
- The mobile tool automatically detects copies of a creator’s original reel and alerts them in the Facebook app.
- Detection spans Facebook and Instagram but requires the original reel to exist on Facebook, including via Instagram’s Share to Facebook option.
- Enrolled creators can track with attribution and view or monetization stats, block visibility across both apps, or release their claim.
- Blocking removes the repost from view without additional penalties for the account that uploaded it.
- Rollout targets creators in Meta’s monetization program and Rights Manager users, with allow lists, dispute options, and IP reporting available.