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Meta Rolls Out AI Assistant and 'Meet Cute' to Facebook Dating in US and Canada

Built on Llama with recommendations from public profiles, the free tools aim to curb swipe fatigue.

Overview

  • A chat-based assistant inside the Matches tab lets users enter natural-language prompts to refine recommendations, get date ideas, and improve their profiles.
  • Meet Cute provides one algorithmic surprise match each week by default, includes an opt-out, and Meta is exploring additional frequency options.
  • Meta says the assistant is powered by its Llama models and bases suggestions only on information users publicly list, not inferred data.
  • The features are rolling out gradually to Facebook Dating users in the United States and Canada.
  • Meta reports hundreds of thousands of new 18–29 profiles each month and a 10% year-over-year rise in young-adult matches, positioning these free additions as competitors ramp up their own AI tools.