Overview

• Facebook has added a prominent Poke button to user profiles that sends a notification to the recipient.
• A dedicated page at facebook.com/pokes now lets users see who poked them, find friends to poke, track shared poke counts, and dismiss pokes.
• Increasing back-and-forth pokes triggers visual icons such as a fire emoji or "100," signaling streak-like progress.
• Meta previously reported a 13x spike in pokes after resurfacing the feature in search in 2024, a result shaping this renewed rollout.
• Coverage links the new mechanics to Snapchat streaks and notes concerns from researchers about habit-forming design.