Overview

• A new poke button now appears on Facebook profiles and triggers a notification to the recipient.
• The page at facebook.com/pokes shows who has poked you, lets you choose friends to poke, and tracks running poke counts that grow with reciprocation.
• As totals increase, icons such as a fire emoji or “100” appear next to friends’ names to reinforce the interaction.
• Meta previously reported a 13x spike in pokes after a March 2024 change that surfaced the feature in search.
• Coverage frames the update as a youth-focused engagement play that mirrors streak mechanics linked by researchers and regulators to habit-forming use.