Meta Reports Revenue Growth Thanks to AI-Powered Reels on Instagram
- Meta shared updated engagement info on Q1 2023 earnings call
- Time spent on Instagram has grown more than 24% since Reels launch
- Reels are driving incremental engagement on Instagram, but not yet revenue
- Reels are cannibalizing revenue from Stories and feed-based posts
- Reels on track to be revenue-neutral by end of year or early 2024
Mashable 
Business Insider 
TechCrunch 
