Meta Reportedly Weighing Standalone Reels App to Rival TikTok

Instagram head Adam Mosseri has discussed plans for a potential Reels app as TikTok faces ongoing uncertainty in the U.S.

The proposed standalone Reels app, part of Meta's 'Project Ray,' aims to improve content recommendations and feature longer three-minute videos.
TikTok's uncertain future in the U.S., following a temporary ban and a 75-day extension expiring in April, has prompted competitors to attract its user base.
Meta recently launched a video-editing app called Edits, seen as a competitor to TikTok's CapCut, to strengthen its video content ecosystem.
This would not be Meta's first attempt at a TikTok rival; its previous standalone video app, Lasso, was shut down in 2020 due to lack of traction.
Instagram's pivot to video has drawn mixed reactions, with some users criticizing the platform's cluttered interface and deviation from its photo-sharing roots.