Meta Reportedly Considers Launching Standalone App for Instagram Reels

The potential app would focus solely on short-form videos, aiming to compete with TikTok as its U.S. future remains uncertain.

Meta is reportedly exploring the idea of spinning off Instagram's Reels feature into a separate app, as per unnamed sources cited by The Information.
The project, allegedly called 'Project Ray,' was discussed by Instagram head Adam Mosseri, with goals to enhance recommendations and expand three-minute video content.
The move could streamline Instagram's main app, which has been criticized for becoming cluttered with mixed content formats like videos, photos, and Stories.
Meta's strategy appears to target TikTok's uncertain status in the U.S., following legal and regulatory challenges that could impact the platform's operations.
This development follows Meta's recent launch of 'Edits,' a video-editing app designed to rival ByteDance's CapCut, reflecting Meta's broader focus on video-driven experiences.