Meta Removes AI-Generated Profiles After Public Outcry

The company faced backlash over its AI-created social media characters, which critics called tone-deaf and problematic.

Meta has deleted AI-generated profiles, including controversial characters like 'Liv,' following widespread criticism from users and media outlets.
The backlash began after a December interview where Meta's VP of generative AI, Connor Hayes, described plans for AI-driven social media content, sparking concerns about authenticity and user safety.
Critics highlighted issues such as cultural insensitivity, with AI profiles like 'Liv' admitting they were created by a predominantly white, male team despite representing marginalized identities.
Meta clarified that the AI profiles were part of a 2023 test and managed by humans, but confusion over their purpose and execution fueled public skepticism.
The controversy raises doubts about Meta's broader AI ambitions as the company struggles to address concerns over ethics, representation, and user trust.