Overview

• Meta removed about 10 million profiles impersonating large content producers in the first half of 2025 as part of its crackdown on spammy behavior.
• About 500,000 accounts engaged in inauthentic behavior have been demoted and had their distribution reduced to hinder monetization.
• New duplicate video detection technology will automatically shrink the reach of unoriginal posts and is being tested to add links directing viewers to original content.
• Creators can use post-level insights in Facebook’s Professional Dashboard to see distribution or penalty risks and adjust their content strategies.
• Meta says these measures will be rolled out globally over the coming months, giving creators time to adapt to the stricter content rules.