Overview

• Facebook says its updated engine now surfaces 50% more Reels published the same day to keep feeds fresher.
• New user inputs include a Not Interested option, comment flagging that informs the algorithm, and a streamlined Save that further tunes recommendations.
• Friend bubbles on Reels and in Feed reveal which posts friends liked and let users jump straight into a private chat.
• AI-powered suggested search appears inside select Reels so viewers can explore related topics without leaving the player.
• Meta positions the changes as part of its Reels-first strategy, noting longer Reels drive over half of Facebook watch time, while reporters say the tweaks may ease complaints about low-quality or unwanted videos.