Overview

• Job postings reviewed by Business Insider show Meta seeking contractors to design role‑playing AI characters for Instagram, WhatsApp and Messenger.
• Roles focus on Hindi, Indonesian, Spanish and Portuguese, with rates up to $55 per hour and collaboration with local contributors in India, Indonesia and Mexico.
• Candidates are expected to have at least six years of experience in storytelling and character creation, plus familiarity with prompt engineering and AI content workflows.
• Staffing firms Crystal Equation and Aquent Talent are handling recruitment, signaling a scaled, centralized push beyond the 2024 AI Studio creator tools.
• The expansion follows reports of past safety and privacy lapses, with Meta saying it has added safeguards to limit inappropriate interactions and protect user data.