Overview
- Reports this week say Meta has expanded testing of an internal AI agent called Hatch beyond its Superintelligence Labs to employees outside the core AI team.
- Internal memos describe Hatch as an always-on, personal agent with strong memory that can fill forms, book services, buy products and access apps and websites on a user’s behalf.
- The company has discussed tiered pricing for Hatch, including a premium plan reportedly as high as $199.99 per month, though Meta has not confirmed any pricing or launch date.
- Meta is exploring ways to let third-party AI agents connect through WhatsApp and is building Hatch to work across services such as DoorDash, Etsy, Reddit, Yelp and Outlook.
- The rollout of Hatch and an internal model codenamed Watermelon targeted for October are part of Meta’s push to turn advanced research into consumer AI products that could shift revenue beyond advertising and raise new privacy and safety questions for users.