Meta Quest VR Headsets Surge in Popularity During Holiday Season

The Meta Horizon app tops App Store charts, highlighting strong demand for Meta’s affordable Quest 3S headset, as VR struggles to break into mainstream use.

• Meta's Horizon app, used to set up Quest VR headsets, became the top free app on Apple's App Store in the US and UK on Christmas Day, signaling high holiday demand.
• The $299 Quest 3S, a budget-friendly version of Meta’s VR lineup, has helped make VR more accessible to a broader audience, contributing to its growing popularity.
• Despite strong sales indicators, Meta's Reality Labs division, which develops VR and AR products, reported substantial financial losses, totaling nearly $13 billion in the first nine months of 2024.
• Apple's Vision Pro headset, priced at $3,499, has struggled to gain traction due to its high cost and limited mainstream appeal, with Apple reportedly focusing on developing a cheaper version.
• VR remains largely a niche technology, primarily used for gaming, while simpler wearable devices like Meta's Ray-Ban smart glasses are gaining broader consumer acceptance.

3 Articles

Business Insider The Verge 9to5Mac