Overview
- Muse launched on Sept. 8 and quickly climbed app charts with Sensor Tower estimating millions of installs, giving Meta a visible consumer AI product.
- Meta released a native iPad app on Oct. 7 and has embedded Muse into Instagram and WhatsApp while adding third‑party connectors for services like Canva, Notion, QuickBooks and Shopify.
- Despite high downloads, reported daily active users are far lower at roughly 700,000, and Meta has tightened token limits after heavy early usage stressed its infrastructure.
- Independent researchers have flagged security and vulnerability issues, and some retailers have blocked agent actions such as Amazon stopping Muse from making purchases, which could limit real‑world transactions.
- Meta offers free access plus $20 and $100 subscription tiers that raise usage limits, and the company is positioning Muse as a way to diversify revenue from ads into subscriptions and commerce.